SONIC CEO Says Company Exploring Loyalty Program
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During a question and answer session at the end of a March 25 conference call with analysts, Clifford Hudson, CEO of SONIC Restaurants, said the company is considering a loyalty program. “We are exploring that now and developing that now,” Hudson said during the conference call. “So, as reach the point where we’re ready to roll that out in a public format, we will share that with you. We do think it has a place in our business and we have many very regular customers and so it makes sense to reward them for being....

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