Starbucks is not a new player in the Chinese Market. For almost two decades, the mega coffee brand has delighted customers all across the country with its wide range of unique beverages. Today, the brand’s presence in China continues to grow at an astounding rate. This is partly due to Starbucks’ enduring commitment to customer experience, which is a strategy that continues to be a top priority for the brand.
“As Starbucks second largest and fastest-growing market globally, China represents the most important and exciting....