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Social Network Appreciation Platform (SNAP) has launched a Web-based platform that integrates traditional in-store loyalty programs with popular social media sites, including Facebook and foursquare. SNAP’s new offering allows consumers to earn loyalty rewards both in-store and online through automated social posts and check-ins, which expands brands through digital word of mouth. In addition to check-ins, SNAP also allows businesses to expand upon their current in-store loyalty programs by rewarding customers for their....

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