Recently, KrisFlyer, the frequent flyer program of Singapore Airlines Group, and Points, the global leader in powering loyalty commerce, launched ‘KrisFlyer vRooms,’ a dedicated platform for KrisFlyer members to redeem miles for hotels and car rental services.
The strategic partnership will enable KrisFlyer members to use their miles to book over 300,000 competitively-priced hotels and over 29,000 car rental locations around the globe.
Barry May, VP of Marketing at Points, discussed their background and the....