Shoppers popular rewards program is about to get less rewarding for its members – and more lucrative for the retailer – just as new generic drug rules start to squeeze the retailer’s bottom line.
Changes to Shoppers’ Optimum loyalty program mean that its members will have to spend at least $800 before they begin to receive benefits, up from $700.
At the highest reward level, consumers who spend $9,500 will now be allowed to redeem $170 in discounts on future purchases. That means they’ll have to buy....