Having a memorable customer experience is a great thing no matter what a consumer is looking to purchase.
When it comes to paint, getting the right color is the key to everything.
At the venerable Sherwin-Williams brand, the customer experience, when it comes to color selection, is now simpler than ever.
Thanks to the company’s latest innovation called ColorSnap®, consumers can now make confident and efficient paint color selections.
ColorSnap includes a first-of-its-kind, in-store display that makes color selection fast and easy, in addition to enhanced online and offline tools, and new colors.
“With the ColorSnap system, we’ve created a completely new way to navigate color,” said Jackie Jordan, director, color marketing, Sherwin-Williams. “Whether in their neighborhood Sherwin-Williams store, at home or on the go, ColorSnap provides a solution to easily explore and find color any way the consumer chooses.”
ColorSnap starts rolling out this month and will be available in all 4,000 Sherwin-Williams stores across the U.S. and Canada by the end of January 2016.
Customers can explore color in an entirely new way with the interactive, in-store ColorSnap® Studio display, which groups color by family, such as red, yellow or blue, then displays color by saturation level from bright to neutral with a new category just for whites. Each color family is set on one of 24 rotating panels. By turning a panel, customers can see a curated selection of nearly 50 paint chips of specific colors within that color family, making the selection process simple and fun.
The display, which will be the centerpiece of every Sherwin-Williams store, also features new 2-by-3-inch take-home color chips, rather than strips, so customers can get a bigger, better idea of how colors will look in their space.
Sherwin-Williams conducted extensive testing to ensure the new ColorSnap system would improve the overall customer experience. During in-store testing, on average, customers found their paint color of choice in 60% less time than with the previous display.
As part of the new display, a central work area will be added for customers to arrange and review their color choices, explore Sherwin-Williams color tools and interact with store experts. Customers will also be able to browse and take home nine new color guides and 12 postcards that are designed to inspire, educate and simplify color selection.
The ColorSnap system also seamlessly integrates with Sherwin-Williams industry-leading Sher-Color™Advanced Color Matching Technology, which calibrates color formulas specifically for every product and sheen, ensuring outstanding color accuracy and consistency when ordering a Sherwin-Williams color or matching a color to an accessory or to a color from another paint brand. Sher-Color™ is available in-store for fast, precise and custom color matching.