SessionM, a Boston-based customer data and engagement startup founded in 2010, announced that it has raised $23.8 million in a round led by Salesforce Ventures. Causeway Media Partners, CRV, General Atlantic, Highland Capital, Kleiner Perkins, and Caufield & Byers also participated.
CEO and cofounder Lars Albright—a veteran of the mobile advertising sector who sold his previous company, Quattro Wireless, to Apple in 2010 for an estimated $275 million—says that SessionM will use the new capital to accelerate....