Since launching Wellness65+ -- the first chain drug store loyalty program for those 65 and over – in mid-June, Rite Aid has already seen an impact on customer retention.
John Learish, Senior Vice President of Marketing for Rite Aid, told Loyalty 360 that with prescription and medical information becoming more portable and subsequent promotional tactics to incent transferring of prescriptions, “the once very sticky pharmacy business has seen a lot of customer churn.”
Learish said that was one of the....