As winter melts into spring, retailers are searching for the best way to capitalize on the changing seasons to maximize sales and encourage customer engagement. Rite Aid is one brand that is looking to start Spring with a bang, and is doing so through its partnership in the Plenti Rewards loyalty program coalition.
The new “Spring into Points” promotion offers shoppers the opportunity to earn bonus points on select items throughout the store while introducing customers to the “wellness+ with Plenti” system of rewards.
Until April 23, Rite Aid shoppers who belong to the “wellness+ with Plenti” loyalty program will earn up to 2,000 points for every $50 spent on specially marked products. The program seeks to increase customer engagement with the brand, and, specifically, its relatively new loyalty offering.
“Spring into Points” may also serve as a clearance sale of sorts, allowing the chain to clear out winter inventory in order to make room for spring inventory. To prevent customers from “gaming” the system, Rite Aid has put in place a limit of 16,000 earned points during the promotion. Customers are also capped at two offerings per Plenti Rewards card, per week.
“Due to the overwhelming popularity of our recent Plenti point promotions, we’ve decided to kick-off spring by giving our loyal customers an additional opportunity to earn Plenti points with the ‘Spring for Points’ event,” said John Learish, Rite Aid senior vice president of marketing. “Rite Aid shoppers will have the opportunity to earn $20 in savings every week while shopping for everyday items, including those needed for the inevitable spring cleaning.”
Plenti Rewards is a coalition-based loyalty program that became the first of its kind roughly a year ago. The program allows customers to earn and redeem at any Plenti Rewards partner, including brands like Macy’s, Exxon Mobil, AT&T, and Nationwide Insurance.
Rite Aid is a top American drugstore, consisting of nearly 4,600 locations across 31 states.
“The Spring For Points event features thousands of different items each week, and over half of the products in our circular qualify for the weekly 2,000 Plenti points reward,” Learish told Loyalty360. “It provides many more opportunities for customers to engage in wellness+ with Plenti, and experience the program’s exceptional value.”