Target’s first-quarter results across-the-board were less than stellar – including decreased profits, lower-than-anticipated sales, and a dip in same-store sales for the first time since 2009. But, during their May 22 earnings call company officials pointed to the very promising trends revolving around their REDcard Rewards program.
John J. Mulligan, Target’s EVP and CFO, said during the call that the penetration of the REDcard Rewards program reached 17.1% in the first quarter – up from 11.6% a year ago at the....