Orange Leaf Frozen Yogurt recently unveiled a new mobile app that combines payment, a loyalty program, and offers redemption into a unified customer experience. The release expands upon Orange Leaf's initial app, which was called My Orange Leaf.
The mobile app enhances the Orange Leaf loyalty program−Ounce Back−and helps the merchant better engage with its highly connected, younger consumer base. Orange Leaf plans to roll out the app to its 300-plus locations throughout 2014.
Michael Christy, Director of Information....