boloco, a family of fast-casual burrito restaurants, rolled out its new loyalty program−the boloco passport− on May 5. With this innovative new system, burrito lovers will swap their existing boloco cards for the boloco passport for their next trip around the world. Current boloco cards won’t retire until June 30, 2014.
Alexandra Dunk, Marketing Manager, boloco participated in an engaging Q&A with Loyalty360 to discuss the new mobile loyalty program.
What factors prompted boloco to transition to a mobile loyalty....