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An intriguing new concept is circulating the loyalty industry right now: declared data. Declared data differs from first-party data in that the latter creates insights through inference. That is, a brand analyzes a customer’s behavioral and transactional data and makes deductions about that customer. Declared data, on the other hand, involves getting information directly from the customer by asking her what she wants. On October 22, representatives from Pour Moi Skincare and Jebbit will join....