NEW YORK, Feb. 2 —Infinity Lifestyle Brands, LLC announced today that it has partnered with Gordon Brothers Brands, one of the lead joint venture partners behind PLR IP Holdings, LLC, the owners of the Polaroid brand. Hilco Consumer Capital and Knight’s Bridge Capital Partners are the other lead joint venture partners behind PLR.
Over the past nine months, the Polaroid brand has exploded onto the global marketplace, characterized by a string of partnership announcements by PLR. By assembling best-in-class partners for....