Joe Stanhope, Chief Strategy Officer, SDL Campaign Management & Analytics, told Loyalty 360 that targeted, relevant email communications are extremely effective for engaging customers, driving loyalty, and generating business.
But he added that generic “batch-and-blast” email campaigns can have the opposite effect. As a result, SDL this week announced upgrades to its Intelligent Marketing Suite, with feature improvements to the SDL Email Manager solution.
“The ability to help marketers fall on the right side of....