John McDonald, director, loyalty and guest engagement at Honolulu-based Outrigger Resorts, told Loyalty360 that company officials not only wanted to recognize their loyal guests, but they wanted to get to know them even better, paving the way for enhanced personalization and keener customer engagement.
As a result, last month Outrigger Resorts unveiled its first-ever loyalty program, DISCOVERY, with a chance for members to win the adventure of a lifetime and vacation at nine beachfront Outrigger Resorts.
“Knowing that we have....