Customer experiences that are easy and convenient are turning the tide for a lot of businesses that are becoming disrupters in their space. The ability to harness and leverage the power of emerging technologies also plays a big role in this respect, and this is one of the driving reasons behind the rise of mobile wallet and contactless payment systems.
Orange Cash is striving to become an industry leader in this respect, and it has just tightened its grip in France through a new nationwide launch across France.
Powered by Wirecard Group, a global technology and electronic payments company, Orange Cash serves as a mobile wallet app that allows customers with NFC-enabled smartphones to make payments simply by taping their phones against any contactless Visa terminal. Currently, it is available in over 2.8 million acceptance points across Europe.
And now, after a launch in selected French cities, Orange Cash will be accessible to more than 30,000 retailers such as IKEA, Picard, Relay and more.
"We've launched in six pioneer cities, taking time to pilot and use the learning’s in order to launch nationwide an application that will lead the development of mobile payments in France,” said Thierry Millet, SVP Mobile Financial and NFC Services at Orange Cash. “This is why we have now decided to launch throughout the whole country. Design, usability and technical simplicity have been the main drivers in the creation of Orange Cash. In Wirecard, we have a competent partner at our side, offering us an all-in-one concept - from the technical expertise, payment processing up to integrated valued-added services."
This new launch comes after a successful integration in Spain earlier this year.
The popularity of Orange Cash also stems from its ability to combine contactless mobile payments with real-time loyalty programs and various promotional offerings from participating retailers across Wirecard's Card-Linked Offers platform.
With a user-centric design and an emphasis on simplicity, the app was also named "M-Wallet of the Year 2015" at the Paybefore Awards and it was nominated for the "Best Contactless Payments Project" at the 2015 Payments Awards 2015.
"We believe that Orange Cash is one of the most sophisticated and user friendly mobile wallets available in the European marketplace - if not in the world,” said Christian von Hammel-Bonten, Executive Vice President of Telecommunications at Wirecard. “From our sign-up process to top-up, the complete user journey is smooth and fast. This is what makes Orange Cash successful."