Many brands often talk about the customer experience, enhancing it to a degree that sparks greater engagement and brand loyalty. Some brands are better at this than others.
Take NIKE, for example.
Its CEO, Mark Parker, doesn’t just talk the talk when it comes to upping the ante on customer experience.
“We’re aligning all of our firepower against the consumer experience,” Parker said during the company’s recent third-quarter earnings call. “To see consumers’ rising expectations, we’re....