New York & Company wants to forge deeper, emotional customer connections. Customer engagement that includes an emotional connection can lead to brand loyalty.
New York & Company CEO Greg Scott has made this one of his four imperatives for 2015.
“The quarter included progress toward our four keys to success,” Scott said during the company’s Aug. 20 earnings conference call, according to Seeking Alpha. “First, develop our sub-brand strategy to satisfy more of our customer need as we continue to evolve our....