CAC Group, Inc., a customer marketing solutions firm, announced this week the launching of a new division to focus on loyalty program performance - Truth in Loyalty™ (www.truthinloyalty.com).
"The feedback from the loyalty community has been strong," Brad Rukstales, president and CEO, CAC Group, Inc., says. "There's a need for an unbiased and credentialed evaluation of loyalty programs as confirmed by our discussions with leading companies in the hospitality and retail space."
The launch of Truth in Loyalty™ was born....