Digital customer engagement is a hallmark of marketing today. Those that can hone and prefect the means by which consumers can easily and conveniently engage with various products and services are better poised to win customer loyalty. Rarely is this ever a static process. Staying ahead of the customer engagement curve requires the fortitude and temerity to reimagine and reengineer the customer experience as often as necessary.
Barnes & Noble is one brand that has found itself at these crossroads before. In attempt to stay....