Connect with customers in unique ways at all relevant touch points – that’s a mantra for many loyalty marketers.
Adhering to this means keeping up with trends and understanding how customers want to hear from you. “Omnichannel” is a buzzword evolved from “multichannel”, which extends the idea beyond connecting with customers via all the various communication channels, to reaching them in a way that provides a seamless customer experience.
But, to foster loyalty and return customers, it is important....