Multi-screen campaign will reach broad audiences with custom content and strategic targeting.
REDMOND, Wash. and UNIVERSAL CITY, Calif., May 13—NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing collaboration designed to promote the NBC “More Colorful” fall 2010 program lineup. The collaboration will be executed through an extensive multi-screen advertising campaign that includes MSN, Xbox, Windows Mobile and Bing. The announcement was made by Adam Stotsky, president of entertainment....