CommerceTel assisted The M Resort in their implementation of their mobile marketing initiative.
The interview provides some insight and is valuable to those looking to implement their own mobile marketing solution. View the interview transcript here.
About the Auther
Anant Tailor Senior Manager, DonRiver Inc.
Mr. Tailor is a solution delivery expert with more than 10 years of experience in heading large business system integration initiatives.
Mr. Tailor’s experience encompasses both wire line and wireless telecom, with a thorough understanding of the business and operational aspects. In the area of mobile financial services, Mr. Tailor has extensive knowledge of mobile marketing, mobile remittance, and mobile wallet functions, and is keenly attuned to the needs of businesses that wish to go ‘Mobile’.
Prior to joining DonRiver, Mr. Tailor was a manager at a global IT and management consulting firm, where he was esteemed for his knowledge of telecom OSS and systems integration.
Within DonRiver, Mr. Tailor is responsible for the company’s IT systems and processes, and he holds both client-facing and internal leadership functions. His client-facing duties include business case definition, project strategy design, project scope planning, as well as overall project management.
Mr. Tailor holds a bachelor’s degree in Electrical Engineering from McMaster University in Ontario, Canada, and a Diploma in Marketing & Competitive Intelligence from the University of Torornto.