InterContinental Hotels IHG dug into its data to capture some facts about a variety of topics in its 2015 Trends Report, Building Trust Capital: The new business imperative in the Kinship Economy, including the differences in the customer experience sought by Millennials and Baby Boomers.
Among the findings in the report: “These two groups have very different mind-sets, and world-views, different desires when traveling, and different approaches to brands and trust.” As the report notes: “The real opportunity....