MGM Resorts International is launching a loyalty program with personalized rewards and an aspirational, tiered approach.
The program, called M life, is geared toward visitors of the company’s 15 resorts in Las Vegas, Mississippi and Detroit locations. M life is launching as a casino rewards club, and later this year will expand into a full loyalty program recognizing guest spend on hotel stays, shopping and dining.
The program covers ARIA, Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay....