For many unknowing customers, Mastercard represents a credit card – nothing more, nothing less.
But according to Dennis Reardon, Head of Loyalty Solutions at Mastercard North America, Mastercard represents something much more. In his division, it is a “one-stop-shop” of various offerings – from proprietary SaaS technologies, industry expertise, and a rich-partner network full of verticalized insights to their clientele.
Reardon sat down with Loyalty360 Mark Johnson in the latest edition of “Loyalty....