First Annual Loyalty Report Finds 71 Percent of Americans Have Room for More Loyalty Cards in their Wallets
New York (May 9, 2013) – Today Maritz Loyalty Marketing unveils the results of a comprehensive study into U.S. consumer loyalty programs, including what American consumers consider to be the highest rated programs. The full-service North American Loyalty Marketing agency is publishing the first annual Maritz Loyalty ReportTM: U.S. Edition, which helps marketers understand the motivators of brand loyalty across six key....