Retailers need to embrace the opportunities that technology offers to thrive and reap rewards in 2013, according to innovative technology company Synqera, who have released their year ahead predictions.
As the struggling climate makes retailers work harder than ever to maintain and increase sales, Synqera advises that brands must review their strategies for customer engagement, with innovative in-store marketing that utilises technology as most likely to influence a positive bottom line.
A recent survey from JWire in the US....