Taco Bell Tees Off With Bad Birdie for Junior Golf and Bold Fashion
Taco Bell has officially launched its partnership with golf apparel brand Bad Birdie following a tease at its Live Más Live event in New York City this past March. The collaboration centers on the Taco Bell x Bad Birdie Invitational, held at Monarch Beach Golf Links in Dana Point, California. The exclusive golf event brought together 16 junior golfers from across the U.S., all competing for coveted sponsor exemptions to prestigious PGA events, including the Ford Championship and the Puerto Rico Open, giving these young athletes a rare opportunity to step into the pro spotlight.
Taco Bell CMO Taylor Montgomery said, “We’re excited to swing into new territory with Bad Birdie — a brand that’s redefined expressive, unconventional fashion on and off the golf course. This partnership brings our shared love for breaking the mold in a way that celebrates individuality, opens the doors for the next generation of cultural rebel golfers, and delivers something totally unexpected for fans.”
The invitational carries a philanthropic mission. In an effort to empower young leaders and give back to communities, the Taco Bell Foundation will donate $2,500 to a nonprofit organization of each junior golfer’s choice. This totals $40,000 in charitable grants. To celebrate the collaboration, Taco Bell and Bad Birdie also launched a limited-edition clothing line featuring bold, streetwear-inspired golf apparel. The collection includes pullovers, caps, and other accessories, available through Bad Birdie’s website and via the app for Taco Bell Rewards members.
View the Bad Birdie/Taco Bell collection here: https://badbirdiegolf.com/collections/taco-bell
Western Bagel Celebrates 78 Years of Tradition and Community
In 1947, David Ustin opened Western Bagel in Los Angeles, introducing the city to its very first bagel bakery. Having grown up in the heart of New York City’s bagel industry, David brought with him not only experience but a vision: to share his passion for bagels with the West Coast. His signature recipe, softer and chewier than the denser New York-style bagels, earned the nickname “the Bagel that won the West.” Over the years, Western Bagel has remained a family-run business, passing from David to his son Steve, and now into the hands of his grandson, Jeff Ustin, who has worked in the business since childhood. Jeff, who rose through the ranks from sweeping floors to becoming VP, emphasizes the value of working alongside family.
Jeff said, “I’m fortunate enough that I get to work with my dad every day; nothing can beat that. I worked with my grandfather, who passed in 1997, but I worked with him when I was in high school.” He added, “It’s nice to be in a family business where you know everybody’s name and you know everything about everybody. It’s different than corporate America, and I value that.”
Jeff’s two college-age children now contribute during summers, keeping the tradition alive into a fourth generation. Despite growing trends in viral food gimmicks, Western Bagel has stayed true to its roots, focusing on high-quality ingredients and refining classic offerings. Their growth from a single location on Pico Avenue to ten retail stores and a booming wholesale operation reflects a steady and intentional expansion. Notably, their Van Nuys location, which serves bagels 24/7, remains a central hub for the brand. While staying loyal to tradition, the company also embraces modern strategies like social media to reach younger audiences. The company also donates leftover bagels to local shelters and food banks and maintains a family-first company culture that values its employees as much as its customers.
Read more here: https://westernbagel.com/publications/?srsltid=AfmBOorRFSIEn4y6QE5hFJG-wvZcQo3K_3qOpgSAGShzlsyNU2Dat46d
Great Clips Introduces “Hall of Fade” VIP Card With Kirk Cousins as First Recipient
Great Clips is introducing a VIP card called the Hall of Fade VIP Card. The inaugural card was presented to professional football quarterback Kirk Cousins in recognition of his loyalty to the brand and his signature haircut. What sets this card apart is its generosity: it grants the cardholder free haircuts at any Great Clips location, in addition to other customers present in the salon at the same time.
Cousins said, “Great Clips has become my go-to salon for a great haircut. I can save time by using Online Check-In on the app, and with Clip Notes, I know I’ll get the same great haircut from any stylist, every time. I’m excited for my next visit to Great Clips to unlock free haircuts for everyone in the salon!”
Great Clips, Inc. VP of Marketing and Communications, Lisa Hake, added, “We love hearing stories of our customers’ experiences in our Great Clips salons. When we heard about Kirk being a longtime brand fan and customer, we saw this as a unique opportunity to not only celebrate Kirk’s fandom but use this as a way to pay it forward with our other lucky customers getting the same great haircut experience.”
Read all about it here: https://www.greatclips.com/about-us/news-room/Hall-of-fade-vip-card
Original Article Links:
Taco Bell and Bad Birdie team up to launch golf tournament, merch collection
Western Bagel Honors 78 Years of Family, Flour, and Community Impact
Great Clips® Hall of Fade VIP Card Unlocks Free Haircuts for Cardholder and Customers in Salon