Study Finds That Brands Are Unhappy With Their CRM Software
Freshworks, a provider of cloud-based customer engagement software, has announced a Forrester Consulting study, “Riding The Next Wave in SaaS CRM,” which found that a majority of businesses are frustrated with their current SaaS customer relationship management (CRM) software and are currently making plans to replace these solutions.
“This study suggests that a massive shift in CRM market share is coming, and it will be quick and dramatic....