Loyalty360 Reads: November 3 | Traeger Offering Meal Boxes; Hyatt Acquires of Apple Leisure Group; and More
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Traeger Extends Brand Offering With the Launch of ‘Traeger Provisions’ Meal Boxes
Traeger Grills announced the launch of Traeger Provisions, an elevated home-cooking experience that provides high-quality ingredients and special instructions to prepare, cook, and serve an unforgettable meal.

The all-inclusive meal boxes serve four to 16 people and are available in the continental US. Customers have the opportunity to customize their meal box with a choice of premium cuts of high-quality protein, including Wagyu beef brisket, Berkshire St. Louis ribs, and Poulet Rouge chicken, paired with rubs, sauces, and extras, to mix and match with a variety of flavorful smokehouse side dishes, like bourbon baked beans with bacon, and mac and cheese with herbed breadcrumbs.

Each meal box was thoughtfully crafted by Traeger’s own in-house culinary team, with proteins responsibly sourced from premium trusted suppliers, and carefully sealed, frozen, and shipped to preserve flavor and freshness. These premium boxes are designed to be served for any occasion, making cooking easy and convenient, and at a value, with prices ranging from $100 to $300 based on protein selection and box size. Moving forward, Traeger anticipates a market opportunity of up to $20 billion with the ability to reach 1 million customers over next several years.
 
Hyatt Completes Acquisition of Apple Leisure Group
Hyatt Hotels announced that Hyatt has completed the previously announced acquisition of Apple Leisure Group® (ALG), a leading luxury resort-management services, travel and hospitality group, from affiliates of each of KKR and KSL Capital Partners, LLC.

Hyatt is doubling its global resorts footprint through the addition of ALG’s AMR™ Collection brand portfolio, which comprises approximately 100 hotels and resorts operating in 10 countries, as well as a pipeline of 24 executed deals in the Americas and Europe.
 
Utz Brands to Acquire RW Garcia
Utz Brands, a leading U.S. manufacturer of branded salty snacks, announced that its subsidiaries have entered into a definitive agreement with R.W. Garcia Holdings, LLC and related entities (“RW Garcia”), to acquire the equity and certain real estate assets related to the operation of RW Garcia. Founded in 1982, RW Garcia is a family-owned and operated artisan maker of high-quality organic tortilla chips, crackers, and corn chips. All RW Garcia products are non-GMO verified, certified gluten-free, low sodium, kosher, and free of artificial additives or preservatives.

With manufacturing facilities located in Nevada and North Carolina, RW Garcia has significant production capacity to support the continued growth of the Utz portfolio of brands. RW Garcia is complementary to Utz’s June 2021 acquisition of Michigan-based Festida Foods, providing Utz with strategically well-placed production capabilities in the North, East, and West regions of the United States. RW Garcia also has strong capabilities in Better-For-You tortilla chips, crackers, and corn chips, which will benefit from Utz’s distribution capabilities and customer relationships across the United States. The total purchase price of the transaction is $56 million and is subject to customary purchase price adjustments.
 
American Eagle Outfitters to Acquire Quiet Logistics
American Eagle Outfitters announced it has agreed to acquire Quiet Logistics, and strategic investments, for $350 million in cash, marking the next step in AEO’s ongoing supply chain transformation. Quiet Logistics is a supply chain partner that utilizes state-of-the-art technology and robotics and has provided cost-effective in-market fulfillment services for AEO, as well as for numerous other leading consumer brands.

Services are offered through a network of modern centers, currently operating in Boston, Chicago, Los Angeles, Dallas, St. Louis and Jacksonville, locating products closer to need, creating inventory efficiencies, and providing affordable same-day and next-day delivery options to customers and stores. The transaction builds upon the recent acquisition of AirTerra as AEO continues to innovate and lead in the current supply chain environment.
 

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