MyWeigel’s Roadtrip 2025 Drives Record Loyalty Engagement
Weigel’s recently concluded its MyWeigel’s Roadtrip 2025 campaign, a 100-day initiative designed to boost customer engagement through gamification, sweepstakes, and foodservice promotions. The campaign featured mascot Ellie & the Camper and offered prizes such as an Eddie Bauer Camper, a Monster E-Bike, and a Seadoo. It achieved record participation across the loyalty platform, with freebie redemptions increasing by 63% compared to 2024 and penetration....