Baseball Gets Even Better with New Mets Connect Loyalty Program
The New York Mets revealed its newest fan-focused initiative: Mets Connect. The loyalty program was developed to ensure fans would be recognized with special offers and select experiences to foster a greater affinity for the MLB franchise.
“It’s rewarding you for doing things you already do as a fan and giving you access to more things,” said Andy Goldberg, Chief Marketing Officer for the Mets. “For example, you buy a ticket to a game, you go to a game, you buy some food and beverage, those are things you naturally do anyway. We are now going to give you points and reward you and give you access to ways to redeem that for experiences or maybe a free bucket of popcorn or other things that basically says we value your loyalty.”
Baseball fans can take advantage of the new program in just a few steps—first by joining Mets Connect via the MLB Ballpark app and then when completing transactions at Citi Field by scanning a digital membership card. Points are earned when fans purchase tickets, brand merchandise, Citi Field food and beverages, and more. Ballpark app users can even play games on their devices to pick up more points. The tiered program drives fans to reach higher levels to access VIP events and select experiences while enjoying free tickets and concessions rewards.
Learn more about the MLB Ballpark app here.
Gillette and Xbox Form Partnership and Launch Program with Forza Motorsport
Integrated experiences are coming to gamers worldwide as a result of a three-way partnership formed with Gillette, Xbox, and Forza Motorsport. The collaboration allows Gillette and Xbox to roll out a new program, the Gillette P1, in which gamers can earn a 30-day Xbox Game Pass Ultimate membership when they buy a GilletteLabs razor (select conditions apply) where they then can access unique in-game content on Forza Motorsport, including a signature event, expert tutorials, and a chance to win prizes.
“We are thrilled to partner with Xbox and Forza Motorsport by offering this unique experience for gamers to engage. Through this program, we have an authentic way to connect with millions of gaming fans around the world, every day,” explains Daniel Ordoñez, Vice President Gillette Global Brand Franchise. “As a brand, it’s important for us to remain relevant and help gamers play sharp and feel sharp. We are excited to provide new offerings, smooth experiences, and innovative solutions throughout the year and keep our consumers and fans looking and feeling good with the technical precision of our products.”
The Gillette-Xbox- Forza Motorsport partnership will last through August 31, 2024, with the U.K., Germany, and Mexico listed as active regions.
Learn more after choosing a participating region here.
Milo’s Tea Company Delivers Refreshing Social Giveaway
Fans of Milo’s Tea have a chance to win a special tumbler and five gallons of Milo’s lemonade. To enter, tea and lemonade enthusiasts must first follow @drinkmilos on Instagram before liking the brand’s giveaway post and tagging an Instagram friend in a comment. The giveaway, launched in honor of National Lemonade Day, runs from August 19-22, 2024, and five winners will be messaged through Instagram via direct message on August 23, 2024.
The Birmingham, Alabama, family-owned business is recognized by tea and lemonade lovers for using top-notch ingredients while eschewing preservatives and added colors. The brand is in its 78th year and, in 2020, earned recognition as a Platinum Certified Zero Waste manufacturer. Nielsen data, as of 7/13/24, reports that Milo’s Tea is a rising lemonade brand in the U.S.
Watch for the Milo’s lemonade giveaway on Instagram here.
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Original Article Links:
New Mets Connect program rewards fans’ loyalty
Gillette announces partnership with Xbox and launches Gillette P1 Program with Forza Motorsport to engage with gaming and racing communities worldwide
Milo’s Tea Company Celebrates National Lemonade Day With A Delicious Giveaway