5 Biggest Mistakes Companies Make With Customer Surveys
The Wall Street Journal says if you’ve recently shopped for groceries or rented a car—or bought pretty much anything—chances are the company asked you to fill out a survey about your experience afterward. It’s likely you didn’t fill it out, dismissing it as not worth your time. And if you did fill it out, it’s also likely the company might not have gotten much value out of your answers.
Having conducted hundreds of surveys as a marketing....