The latest news in the world of customer experience and customer loyalty.
Nike Lets Runners Try New Shoes by Going on a Virtual Trek
Talk about exercising your gamification options. Nike, with a little techno help from Wieden + Kennedy Shanghai, are giving runners a chance to try out their new Epic React model shoes by taking them on a run over city rooftops, forests, deserts, beaches and past the Great Sphinx of Giza, giant pandas and various parts of China—all while never leaving the treadmill. It works like this: Runners....