Macy’s Enhances Personalization and Customer Experience for 30M+ Customers
Macy’s is leveraging its longtime partnership with Deloitte Digital to significantly enhance its customer experience and drive better personalization and customer engagement. According to Deloitte, a brand is 48% more likely to surpass its revenue goals when it excels at personalization. With that in mind, Macy’s collaborated with Deloitte to perform a customer experience and marketing technology strategy assessment to carry out....