Restaurants
Panera Taps New Chief Brand and Concept Officer
Panera has announced it is hiring Eduardo Luz, former U.S. Chief Marketing Officer at Kraft Heinz, as its new Chief Brand and Concept Officer effective May 26. According to the above QSR Magazine article, Luz will look over the brand’s marketing, digital, strategy/insights, and culinary teams.
“The entire Panera family is excited to welcome Eduardo Luz as our new chief brand and concept officer,” Niren Chaudhary, Panera CEO, said in an....