The latest news in the world of customer experience and customer loyalty.
Winning Olympic Marketing Gold
So the Opening Ceremonies are tonight—or last night, depending on if you’re in South Korea or South Dakota. The time difference is a challenge with those who like and excitement and anticipation of not knowing the outcome before watching the nightly coverage. For those who do like the thrill of the unknown, there’s always the games within the Games. Specifically, who will win the marketing competition. An....