Loyalty360 Reads: February 6th, 2018
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The latest news in the world of customer experience and customer loyalty.   Amazon, NFL Score Big in Super Bowl Ad Game Two days later, the question is still being debated: Which brand scored big with its Super Bowl ads? AdAge offered marketing professionals a chance to vote, as did USA Today. Rolling Stone did its own rundown. All seemed to agree, though, that Amazon’s ad about Alexa losing her voice—with cameo by Jeff Bezos—and the NFL’s touchdown celebration dirty dancing with New York Giants players Odell....

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