ARM & HAMMER Launches Campaign Fueled by Consumer Insights
ARM & HAMMER™ has launched its bold new campaign, The Whole Darn Arm, positioning itself not just as a helping hand but as a dependable force for carefully managing everyday household chores. Built around real consumer insights, the campaign integrates national advertising spots, influencer storytelling, MLB realworld activations, and a $5,000 Laundry Room GlowUp Giveaway. The initiative also includes product sampling to energize consumers from laundry and pet....