Loyalty360 Reads: April 19th, 2019
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Programs   JetBlue’s European Expansion Will Strengthen Loyalty Program The airline has added international service, which will increase the value of its loyalty points. “Expanded availability into Europe means that TrueBlue members can now earn points for flying across the Atlantic. It’ll now be possible to use that currency to book international flights without leaning on the airline’s partners. Overnight, TrueBlue points will become more powerful.”   Customer Experience   Facebook to....

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