Miniso is a global retail brand established in Japan in 2013 by entrepreneur Ye Guofu and designer Miyake Junya. Known for quality, affordable products ranging from household goods to cosmetics, Miniso operates over 4,200 stores across more than 80 countries. The brand caters primarily to younger consumers, emphasizing simplicity, intelligent consumer products, and a fine design aesthetic. Miniso Mexico’s MinisoLove Virtual Club is a gamified loyalty program, relaunched in 2023, that aims to redefine customer engagement by....