Customer loyalty is alive and well, according to the sixth annual Bond Loyalty Report, but marketers must differentiate their loyalty programs to sustain member engagement.
“Program operators and marketers will be pleased to affirm their investment in loyalty yields the right outcomes, yet should also take note that they must ensure their programs cut through and differentiate to sustain member engagement and activity,” Scott Robinson, VP, Loyalty Design & Strategy, Bond Brand Loyalty, told Loyalty360.
According to the....