The exciting aspect of location-based marketing is it can connect a brand to a customer before, during, and after he or she has made a purchase. Being there throughout the entire customer journey can surely help elevate and spark better customer engagement.
During the Jan. 17 Loyalty360 webinar titled, “The State of Loyalty in 2017 – An Exclusive Webinar with Snipp and Loyalty360,” presented by Snipp, Carlos Dunlap-Beard, vice president, loyalty solutions & business development at Snipp, discussed this important....