Krispy Kreme CEO Tony Thompson is excited about the company’s new test shop that will magnify the customer experience. What’s more, Krispy Kreme’s new loyalty program is about 90% rolled out across the country.
“During the quarter, we took a huge step with the opening of a newly designed test shop that is allowing us to experiment with the new in-store guest experience with the intent of driving higher beverage attachment,” Thompson said during the company’s Dec. 8 third-quarter earnings conference....