Recently, Loyalty360 sat down with Katrina Noelle, President of KNow Research, to discuss opportunities in the customer loyalty space, how to generate insights from research, and the company’s methodology, among other things. KNow Research is a full-service, qualitative insights consultancy that enables marketers and brands to understand customer motivations through custom research design.
Tell us about the genesis of KNow Research. What opportunity did you see in the market?
I opened the doors of my consultancy in....