CAMBRIDGE, Mass.—Jumptap, the leader in targeted mobile advertising, today announced results from the first “State of Mobile Advertising” survey developed in conjunction with DM2 Media, publisher of leading advertising blog DIGIDAY: Daily. Jumptap CMO, Paran Johar, presented the findings during a keynote session at the DIGIDAY: Mobile conference in Los Angeles.
The research finds that mobile advertising is heading into the mainstream....