John Deere has relaunched a loyalty program called GreenFleet Loyalty Rewards, which targets devoted customers. Billed as an industry-exclusive program, GreenFleet Loyalty Rewards is designed to reward loyal John Deere customers and help them manage their equipment more easily and cost-effectively.
“We are fortunate to have many loyal customers, so it’s only right that we pay them back for their commitment with the most comprehensive rewards program in the industry,” Steve Wilhelmi, tactical marketing manager for John....