CHARLOTTE, N.C. — Swedish home furnishings giant Ikea is in the midst of rolling out a customer loyalty program in its U.S. stores, offering consumers special discounts and other perks upon signing up.
At store kiosks or online, consumers enter some basic information, including how they prefer to be reached - by text or email for instance - and they can ask to receive the annual catalog.
In return, they instantly get a loyalty card entitling them to special discounts and offers based on their profile, free coffee and....